Internal tool for Google for Startups Campus members
Role: UX researcher / UI designer
Last summer, the team running the Google for Startups Campus in Madrid detected a problem in how people interact inside the space: there are some groups of more or less connected people with access to all the community's knowledge, but the newcomers or those who didn't manage to get in touch with thous groups are missing some of the advantages of being part of Campus.
Being among the "elder" members of the community, Carlos and I teamed up to analyze this problem in depth and find possible solutions.
After interviewing several members of Campus communities (Campus Residency, Tetuan Valley, SeedRocket and Techstars), we found out that the main reason why connections are made is because someone is looking for help with his or her startup and needs a very specific skill – or skillset.
This searching begins with the people in the surrounding tables and continues in the digital space: mail, Slack, even LinkedIn.
So we concluded that a digital directory with every Campus member and skillset would boost the number of connections and reduce dramatically the frustration of not finding this person you're looking for in the very heart of the Spanish startup ecosystem.
One of the key elements of the Directory are pictures: if you're looking for someone you don't know in person, you need to see a clear picture of his/her face to be able to find him/her around Campus.
We realized that, at a co-working space like Campus, most of people most of time are sitting down with their laptops, working, so the Directory is more likely to be visited from Desktop.
That's why we designed a compact card component for the mobile product and a huge card for the desktop product:
One month after the release, the data shows that, as we assumed, more than 70% of the traffic comes from desktop.
As we gather more insights, we'll keep this post updated. Also, Carlos is working on a tech post where he'll share his thoughts on vue.js and all the other technologies and processes we used to develop the Directory. Follow him on Medium and everywhere else (he's an infinite source of inspiration, I promise).
If you want to build your own Directory for your organization or community, this project is open source 🙂 (see on GitHub).